7 POPULAR TYPES OF SOCIAL CONTENT TODAY

As an integral part of any marketing strategy, social content not only helps businesses boost engagement but also facilitates connection with target audiences. But what exactly is social content, and what are the most popular types in use today?

Let M&M Communications guide you through this article.

What is Social Content?

Social content refers to the materials created and shared across social media platforms such as Facebook, Instagram, TikTok, LinkedIn, Twitter, YouTube, and similar channels. Its purpose is to connect and communicate with target audiences while achieving specific goals, such as building brand awareness, increasing recognition, or driving sales.

Social Content Visual

Just like social media platforms, social content comes in various formats, offering flexibility and creativity.

>>> What role does content play in a Social Always-On strategy?

Visual Content

Visual content is among the most widely shared formats on platforms like Facebook, Instagram, LinkedIn, and Pinterest. Eye-catching images, smart infographics, and humorous memes easily generate high levels of engagement.

Visual Content Example

Key Benefits:

  • Quickly captures attention.

  • Boosts engagement through creative visuals.

  • Suitable for industries like F&B, fashion, and travel.

>>> Secrets to building engaging Social Content

Video Content

Video content is rapidly becoming a dominant trend with impressive growth rates. Short videos (Reels, TikTok), tutorials, and behind-the-scenes clips resonate strongly with audiences.

Video Content Example

Key Benefits:

  • Delivers messages easily and dynamically.

  • Improves viewer retention.

  • Increases shareability and reach.

Educational Content

Educational content provides valuable information and guidance to users. Tutorials, tips and tricks, and FAQs attract interest and build trust.

Key Benefits:

  • Establishes the brand as an industry expert.

  • Attracts potential customers with value-driven content.

  • Enhances credibility and customer loyalty.

Storytelling Content

Storytelling content connects emotionally with the audience, fostering strong relationships between the brand and its customers.

Storytelling Example

Key Benefits:

  • Builds emotional connections.

  • Enhances memorability and reach.

  • Works effectively for marketing and branding campaigns.

Entertaining Content

Entertaining content captivates audiences with its lighthearted and approachable nature. Humor, challenges, and memes are excellent ways to boost interaction and engagement.

Examples:

  • Funny TikTok or Facebook Reels videos.

  • Memes tied to products or common scenarios.

  • Interactive quizzes, challenges, and mini-games.

Inspirational Content

Inspirational stories touch emotions and build strong connections. These can highlight the brand’s journey, customer experiences, or humanitarian values.

Examples:

  • Success stories from product/service users.

  • CSR campaigns shared widely.

  • Videos depicting the brand’s challenges and growth.

User-Generated Content (UGC)

UGC involves content created by customers, such as photos, videos, or reviews, offering high credibility and trust.

UGC Example

Examples:

  • Customer reviews on social media.

  • Videos showcasing real-life product usage.

  • Content creation contests encouraging customer participation.

By encouraging customers to share, brands not only save on content creation costs but also enhance their reach and engagement across platforms.

Selecting the right type of social content aligned with your brand's objectives ensures a more effective communication strategy. A combination of informational, entertaining, educational, and inspirational content can create a well-rounded and engaging experience for your audience.

If your business is seeking a professional partner to develop and execute an impactful social content strategy, M&M Communications is here to turn your ideas into reality. With creativity and expertise, we’ll help you craft compelling, engaging, and sustainable content.

>>> Build a quality Social Always-on strategy with M&M Communications

Conclusion

Social content is not just a tool for businesses to reach their customers but also a bridge to build trust, foster connections, and enhance brand value. With seven popular types today, ranging from educational and entertaining content to inspirational campaigns, each format serves a unique role and possesses distinct strengths. The key lies in knowing how to combine them flexibly and align them with your objectives and target audience.

Let social content become your strategic weapon to expand your reach and cement your position in the hearts of your audience!

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